Discover the Soul of Seoul

Experience a city where ancient royal palaces meet futuristic skylines. From the heights of Namsan Mountain to the bustling streets of Myeongdong, uncover the magic of South Korea's capital.

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Why Visit Seoul?

Seoul is a mesmerizing metropolis that perfectly balances a deep respect for tradition with a relentless drive toward the future. As the dynamic capital of South Korea, it offers visitors a unique chance to step back in time at five grand Joseon Dynasty palaces before diving into cutting-edge technology and fashion in districts like Gangnam. The city's energy is infectious, fueled by a 24-hour culture, world-class street food, and a vibrant K-pop scene. Beyond the urban rush, Seoul is surprisingly green and accessible. Surrounded by mountains and bisected by the serene Han River, the city provides ample opportunities for hiking and relaxation. With one of the world's most efficient public transportation systems, navigating between the historic Bukchon Hanok Village, the panoramic views at N Seoul Tower, and the artistic alleys of Insadong is effortless and safe for every traveler.

Historic Heritage

Walk through centuries of history at Gyeongbokgung Palace and traditional Hanok villages.

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Shopping & Culture

Experience the latest trends in Myeongdong and the traditional crafts of Insadong.

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Iconic Views

Take in 360-degree panoramas of the skyline from the observation deck of N Seoul Tower.

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Frequently Asked Questions

Everything you need to know about visiting

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